MOSAIX Launch Event at Google Campus Zurich: A New Era for the Art World
On October 28, 2024, 4ART Holding AG hosted an extraordinary event at the iconic Google Campus in Zurich to unveil its latest innovation, MOSAIX. This groundbreaking platform is set to redefine the global art market by combining cutting–edge AI technology with blockchain– secured tools. The event brought together art enthusiasts, collectors, artists, and tech innovators for an unforgettable experience that showcased the future of art and technology.
The Venue: Google Campus Zurich
The Google Campus in Zurich, known as one of Europeʼs most innovative tech hubs, provided the perfect setting for the MOSAIX launch. Located near Lake Zurich on the grounds of a historic brewery, the campus features a unique blend of creativity and functionality. With themed meeting rooms like the jungle lounge and gondola–inspired spaces, the venue embodies Google‚s philosophy of fostering innovation through comfort and collaboration.
As Googleʼs largest development center outside the U.S., the Zurich campus is home to over 2,000 employees working on cutting–edge projects like Google Maps, Gmail, and AI advancements. Hosting the MOSAIX launch here underscored the synergy between 4ARTʼs vision and Googleʼs mission to drive technological innovation.
About MOSAIX: Revolutionizing the Art Market
MOSAIX is a revolutionary platform developed by 4ARTechnologies, a subsidiary of 4ART Holding AG. Designed to address critical challenges in the art world—such as authentication, provenance verification, and market fragmentation—MOSAIX leverages advanced AI capabilities powered by Google Gemini.
Key features of MOSAIX include:
Real–Time Artwork Valuation: AI–driven tools that provide accurate investment insights based on market trends.
Dynamic Curation: Personalized virtual galleries tailored to individual preferences.
Blockchain Authentication: Secure verification of artwork provenance using patented digital fingerprint technology.
During his keynote speech titled “The Art World In Your Hands,” Kai Zeh, CEO of 4ART Holding AG, highlighted how MOSAIX empowers artists, collectors, and galleries by creating a unified ecosystem for seamless transactions and enhanced visibility.
The Legacy of 4ARTechnologies
Founded in 2018 in Zug, Switzerland, 4ARTechnologies has been at the forefront of art and technology innovation. The company launched its first product, the 4ARTapp, in 2020 using patented augmented authentication technology that creates a unique digital fingerprint for each artwork. This innovation has since evolved into a comprehensive ecosystem that includes virtual reality showrooms, digital condition reports, and secure NFT marketplaces.
Over the years, 4ARTechnologies has forged strategic partnerships with industry leaders such as Munich RE for art insurance solutions and Hasenkamp Logistics for fine–art transportation. The companyʼs mission is to bring transparency, security, and efficiency to a $65 billion global art market.
Event Highlights
The MOSAIX launch event was a celebration of collaboration between art and technology:
- Live Demonstrations: Attendees experienced firsthand how MOSAIX integrates AI to evaluate artworks in real time and curate personalized exhibitions.
- Google Gemini Integration: Engineers from Google highlighted how their AI advancements enhance MOSAIXʼs core functionalities.
- Networking Opportunities: Artists, collectors, and tech enthusiasts connected over shared interests in innovation and creativity.
The event also explored parallels between art creation and engineering processes through interactive sessions led by Google experts.
Looking Ahead: The Future of MOSAIX
With its roadmap extending into late 2025, MOSAIX is poised to become a cornerstone of the digital art world. The platform is currently in its closed beta phase (December 2024-June 2025), with public beta testing set to launch in July 2025 before its global release on November 1, 2025.
As part of its ongoing commitment to innovation, 4ART Holding AG plans to further integrate AI capabilities into MOSAIX while expanding its partnerships with leading institutions like Foundry Michelangelo for digitizing historical masterpieces.
Conclusion
The launch of MOSAIX at Google Campus Zurich was more than just an unveiling—it was a bold statement about the future of art in a digital age. By combining advanced technologies with a deep understanding of the art worldʼs needs, 4ART Holding AG has positioned itself as a leader in art–tech innovation.
Stay tuned as MOSAIX continues to reshape how we create, experience, and trade art globally! For more information about MOSAIX or upcoming developments from 4ARTechnologies, visit our
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